Pairing traditional community meetings with a pop-up and a walking workshop created multiple entry points for participation and reached residents who may not attend a standard evening meeting.

As the outreach program expanded, AA quickly incorporated two additional meetings. Running Phase 1 in June and Phase 1.5 in July back-to-back required evolving messaging, branding, and materials while maintaining a clear and recognizable project identity across five different engagement formats.

Meeting boards, presentations, and website content were developed in English and Spanish, while  the virtual meeting was recorded and included a live transcript, helping make project information accessible across formats. 

Each event required its own packing list, site plan, staffing approach, and comment-collection method — down to organizing the walking workshop into dedicated North and South route worksheets so location-specific feedback was captured and documented. 

Pasadena Greenways is the first of six transportation projects moving through the broader engagement program, helping establish the approach and lessons learned for the rest. AA is managing its scope and resources carefully to give this project the coordination it needs without pulling from the other five.

Feedback has consistently centered on safer walking and biking, traffic calming, safer crossings, and stronger connections. Residents are asking the project team to consider traffic diversion, emergency access, school-area safety, neighborhood impacts, and how data/community input will shape decisions.  

June and July outreach generated coverage in Pasadena Now, NewsBreak, and Pasadena Weekendr, along with a feature in the City Manager’s weekly newsletter, extending the project’s reach beyond in-person engagement.